Sanctum

Key Words
  • Rock Music
  • Truthful
  • Local
  • Available
  • Innocence
  • Fresh
Target Audience
  • Married Couples
SanctumWEBSITE1
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Rounded shapes send a positive emotional message of harmony and protection. The circle is often used in a logo to represent unity, commitment, love, or community. I felt it was very important to prioritize the use of these shapes while creating a logo for a unifying and empowering art form, targeted towards lifelong partners.

Colour psychology is incredibly important for any branding project, and with a brief that included such humble and modest keywords, I felt it was necessary to choose a soft colour palette. The pastel red and yellow worked to provide warmth and happiness on top of the brown shades of dependability and strength; on top of the pure white wings.